This commercial is getting some criticism for the amount of money spent on it (millions) and how it doesn't show the "true and typical" wet and rainy climate BC is known for. The latter is a dumb criticism if you ask me. It's a commercial like any other, highlighting the best of what BC has to offer. Yeah, I am a little bothered by the former when you think of what the money could have went to. But there's no denying this is a beautiful video. I believe it captures the essence of what living the west coast of British Columbia is all about. I love where I live.